Looking Ahead: The Next 10 Years of Green Building

(Page 10 of 10)

May/June 2009
By Eric Corey Freed 
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I am concerned because humans have displayed a remarkable ability to ignore evidence sitting right in front of their faces. There are still these extremely powerful economic interests that benefit from the old ways of doing things. So while we're looking at changes that are a net benefit to society as a whole, there will be (as there always are) winners and losers, and the losers are going to resist. As a society, we're going to have to come up with, not only, technical innovations, but with social, economic and political innovations to neutralize that opposition. In many ways, those are going to be more difficult than the technical issues. But the force of history is clearly in our direction.

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Eric Corey Freed is an architect and principal of organicARCHITECT, with offices in San Francisco and Palm Springs. He is the author of four books, including Green Building & Remodeling for Dummies. He loves to sit around tables picking the brains of people much smarter than himself.

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